- Aviation
- Phygital
- DesignOps
- AI-first
- May 2025 — present
Human Experience reset at aviation scale
Practice ownership first: one DesignOps rhythm across pods, agencies, and TnM — plus budgets for FTE, tools, and capacity — so four hero journeys ship at airline pace with governed AI.
~250%
Faster design cycle
4
Hero journeys shipped
Budget
FTE + TnM, tools, hardware, capacity building
AI-first
DRx + governed AI pilots with human review gates
Owned
Practice ownership before screens: one DesignOps rhythm for pods, agencies, and TnM; prepare budgets and keep FTE + TnM, tools, hardware, and capacity building inside allocated envelopes — influencing leadership to fund the plan. Four hero journeys across web, app, kiosks, and crew tools. Marketplace Design System in ~4 weeks with six designers. Voice-of-Design CSAT. AI-first implementation via DRx in Cursor - governed pilots with human review gates - and team grooming so designers adopt AI in day-to-day delivery, not as a side experiment.