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ICICI revolutionized the Indian market with its innovative introduction of keypad banking, setting the country's digital banking standard. Bank has created a Keyboard Baking App to streamline the user experience while chatting with friends on WhatsApp and other messaging apps. This app significantly reduces the mental effort required by the user, making it incredibly convenient and hassle-free.
⏱️ Duration: 10 days; May 2016- May 2016 | 💻 Team size: 1 designer
Challenges:
First-of-its-kind solution in the Fintech, so disruptive ideation in the interaction was needed.
The delivery is to be completed within a remarkably tight deadline adhering to all Fintech compliance and regulations.
Extremely tight real estate available for design to prevent any potential problems with inaccuracies caused by larger fingers.
As an expert in the field of banking regulations, I recognized the need to work within their limitations due to the limited documentation and business requirements. With my knowledge of banking flows and mandates, I collaborated with the internal BA team and proposed a highly effective ideation process that involved rapid creation of wireframes. This allowed us to efficiently verify our ideas with members of the Banking Team and ensured full compliance with all regulatory standards.
Rapid Prototyping
I researched keypad tools and UX benchmarks across various technologies and industries.
Completed ideation for interaction design and validated its feasibility with the Technology Team.
I made changes to certain processes and interactions after receiving input from the Stakeholder and ICICI Innovation team. Their suggestions took into account compliance limitations.
During the prototyping phase, I presented the stakeholders with unforeseen user interaction scenarios that were derived from sudo user research.
Asset management for multi-resolution & density requirement
Followed the design system used for ICICI Mobile Banking
Impact
The design was finished within a span of 4 and a half days. This included conducting technical feasibility research, ideation, prototyping, sudo user research, and asset handoff.
Our level of user satisfaction is exceptional.
Design set released for iOS and Android versions
The OS apps have recorded a significant number of downloads in a quarter and transactions worth lakhs of rupees within a year. (The exact numbers are not disclosed.)
I worked on this project with ICICI innovation team members and my professional friend Yatin Parab to ensure quality and timely delivery.
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