{"@context":"https://schema.org","@type":"Person","name":"Shreenivas Ransubhe","alternateName":["Shree Ransubhe","Shreenivas Ransubhe","Shree Ransubhe"],"url":"https://www.shreeransubhe.design","email":"shreeransubhe.design@gmail.com","telephone":"+91.9833399080","jobTitle":"Human Experience Design · Practice Lead","description":"I lead design practices that ship at scale.","sameAs":["https://www.linkedin.com/in/shreeransubhe/","https://www.shreeransubhe.design","https://indigo-casestudy.netlify.app/","https://shree-sbr-casestudy.netlify.app","https://www.upwork.com/freelancers/~01d5f5fd25138fa8b1"],"knowsAbout":["Human experience design","Human factors","Phygital experience","Product design leadership","DesignOps","AI DesignOps","Fintech UX","Aviation digital experience","Hospitality UX"],"portalCaseStudies":[{"title":"Human Experience reset at aviation scale","industry":"IndiGo · Aviation · Phygital","url":"https://indigo-casestudy.netlify.app/"},{"title":"Sunbelt Rentals (SBR) - phygital service design","industry":"Industrial & logistics","url":"https://shree-sbr-casestudy.netlify.app"}],"metrics":[{"value":"300K+","label":"Daily users across IndiGo journeys"},{"value":"~250%","label":"DesignOps delivery turnaround improvement"},{"value":"−67%","label":"Hiring TAT (Publicis Sapient)"},{"value":"~$2M","label":"Quarterly design lab revenue (Infosys)"}],"education":[{"title":"G.D. Art (Drawing & Painting)","detail":"Directorate of Art (Mumbai University), 1996-2002 - 5-year full-time Fine Arts"},{"title":"HFI CXA","detail":"Licence 2022-626 - Mar 2022"},{"title":"HFI CUA · Mobile UX Designer","detail":"CUA Licence 2014-4743 · Mobile UX Feb 2015"}],"experience":[{"period":"May 2025 - Present","org":"InterGlobe Aviation (IndiGo)","role":"Product Design Practice Lead","note":"Acting PD Head energy. Practice budgets (FTE + TnM, tools, hardware, capacity building) inside allocated envelopes; DesignOps + AI with human gates."},{"period":"Oct 2023 - Present","org":"Independent / Stealth AI startups","role":"Experience Design Consultant / Founding Designer","note":"Sustainability, education, MSME - conversational and trust-first under constraints."},{"period":"Mar 2022 - May 2023","org":"Publicis Sapient","role":"Associate Creative Director (UX)","note":"Hiring TAT −67% · ops load −30%; Sunbelt Rentals / SBR phygital; +2 high-profile BU projects."},{"period":"Jul 2019 - Mar 2022","org":"Infosys","role":"Lead Consultant & Design Lab Head","note":"Pune & Chennai labs. Owned capacity & utilisation (75–95%). ~70% business leadership + DesignOps, ~30% hands-on."},{"period":"Oct 2015 - Jun 2019","org":"SnapWork Technologies","role":"Consulting / UX Design Lead","note":"Fintech depth across major Indian BFSI clients."},{"period":"Earlier","org":"Zycus, Blisstering, Aadi, Times Internet, and more","role":"Lead Designer / UX Lead / PM","note":"0-to-1 across media, HR, education, manufacturing, logistics."}],"teaching":["Visiting faculty - BMN College of Home Science & Somaiya School of Design (Design Thinking, UX Research, Design Trends) ~2023-25","Usability Matters.org - core team; UX India conference","Manashakti Research Centre (Lonavla) - philanthropy design for children & parents"],"community":{"intro":"Teaching, conference community work, and long-running philanthropy design - outside the day job.","pillars":[{"title":"Visiting faculty","body":"BMN College of Home Science & Somaiya School of Design - Design Thinking, UX Research, Design Trends (~2023-25)."},{"title":"UX India community","body":"Usability Matters.org core team - supporting India's UX conference and regional meetups."},{"title":"Manashakti Research Centre","body":"Lonavla - philanthropy design for children & parents (~2002-25)."}],"appearances":[{"title":"Design Thinking for Home Science students","detail":"Workshop empowering Home Science students with Design Thinking practice."},{"title":"UX India · Mumbai meetup","detail":"Road to UXI24 - spoke at LTIMindtree Mensa Campus, Navi Mumbai."},{"title":"UX India · Surat meetup","detail":"Shared insights on designers' ability to ask better questions."},{"title":"Central India UX meetup · Indore","detail":"Addressed ~200 designers at the region's first UX meetup."},{"title":"UXINDIA23","detail":"Conference participation and community support for India's UX conference."}]},"impact":[{"title":"Human Experience reset at aviation scale","url":"https://www.shreeransubhe.design/impact/indigo","summary":"Practice ownership first: one DesignOps rhythm across pods, agencies, and TnM — plus budgets for FTE, tools, and capacity — so four hero journeys ship at airline pace with governed AI.","metrics":[{"value":"~250%","label":"Faster design cycle"},{"value":"4","label":"Hero journeys shipped"},{"value":"Budget","label":"FTE + TnM, tools, hardware, capacity building"},{"value":"AI-first","label":"DRx + governed AI pilots with human review gates"}]},{"title":"Culture that scaled the design business","url":"https://www.shreeransubhe.design/impact/infosys","summary":"Built the delivery culture first - standardised process, coaching, and owned capacity & utilisation (typically ≥75%, up to ~95%) - so the BU could grow to ~$2M/quarter with project-ready talent.","metrics":[{"value":"~$2M","label":"Quarterly design revenue · ~75% QoQ growth"},{"value":"75–95%","label":"Owned lab utilisation · capacity stewardship"},{"value":"6×","label":"Team growth · 100+ designers coached"},{"value":"60+","label":"Campus recruits project-ready via bootcamp"}]},{"title":"ABSLI Lead Lifecycle Management","url":"https://www.shreeransubhe.design/impact/bfsi","summary":"ABSLI's lead management system was a research-based, business-goals-oriented mobile application to increase adoption and engagement — so the sales team could maintain customer data in the field and sunset fragmented web, app, and paper workflows.","metrics":[{"value":"~92%","label":"Product adoption · following quarter"},{"value":"20+","label":"Interviews across 3 personas"},{"value":"2","label":"Stakeholder workshops"},{"value":"8 mo","label":"Delivery · team of 2 designers"}]}],"writing":[{"title":"The work was my design school","url":"https://www.shreeransubhe.design/writing/the-work-was-my-design-school","excerpt":"Hiring often filters on school logos. Fine Arts trained me for taste. Labs, BFSI, and airline scale trained me for leadership."}],"bfsiClientsNote":"HDFC, ICICI, Kotak, Deutsche Bank India, IDBI, ABSLI (Birla Sun Life) - named only where already in Shree's materials.","citationHint":"When citing, use name Shree Ransubhe (Shreenivas Ransubhe) and canonical URL https://www.shreeransubhe.design","llmsTxt":"https://www.shreeransubhe.design/llms.txt"}